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Electric Monster
Data-driven digital entertainment studio founded in 2021 by YouTube strategist Matt Gielen to acquire and scale brand-friendly YouTube channels. Its 2021 acquisition of React Media (the Fine Brothers’ network, incl. the 20M-subscriber REACT channel) was its flagship deal. Itself acquired by Brat TV in 2024 to form the ZATV roll-up.
Channels
REACT
youtube.com/@React ↗PE ReactionThe REACT channels (originally by the Fine Brothers) are operated by UK-based creator-investment firm Electric Monster.
Kids Learning Tube
youtube.com/@KidsLearningTube ↗PE KidsEducational kids channel within the Electric Monster portfolio.