The firms behind the channels

London-based creator-economy investment firm taking majority stakes in long-form, informative YouTube brands. Portfolio includes Veritasium, Fireship, Simple History, Mentour Pilot, Astrum, fern and Simplicissimus. European PE fund Capital D became the first institutional equity investor in September 2023 with an $85M package.

Berlin-based creator-first media company founded by Lucas Kollmann, a former KKR and Blackstone investor (Forbes 30 Under 30). Acquired MatPat’s Theorist Media (Game/Film/Food Theorists, GTLive) in December 2022 and Madrid’s Sunnyside Up Studios in January 2023.

Los Angeles-based media-tech company that licenses YouTube creators’ back catalogs — paying a lump sum in exchange for long-term ad-revenue rights on their existing videos. Channels themselves stay creator-owned. Has deployed over $980M to creators including MrBeast, Dude Perfect, Like Nastya and Colin & Samir. Hit a $1.7B valuation in a 2022 SoftBank-led round.

A next-generation media holding company founded in 2021 by former Disney executives Kevin Mayer and Tom Staggs, seeded with roughly $1B from Blackstone. Owns Moonbug Entertainment (Cocomelon, Blippi, Little Baby Bum), controls Hello Sunshine, and produced Fauda via Faraway Road. Restructured through 2024 as streaming spending cooled.

Digital-media roll-up founded in 2018. Acquired The Drive (first deal), Donut Media (November 2021), Task & Purpose, Popular Science, Outdoor Life, Dwell and BobVila.com among others. Backed by North Equity; closed a $300M growth round.

British digital content agency and media network founded in 2013 as the digital arm of All3Media. Operates factual and documentary YouTube brands including Real Stories, Real Crime, Real Wild and History Hit. All3Media itself was acquired by RedBird IMI in May 2024 and in March 2026 announced an $8B merger with Banijay Entertainment.

The venture arm of Rhett & Link’s Mythical Entertainment (originally launched in 2021 as the Mythical Creator Accelerator). Makes minority equity investments in creator-owned and -led media businesses. Portfolio includes Jarvis Johnson (2021, the fund’s first deal), Daniel Thrasher (2022) and The Sorry Girls (2023).

Data-driven digital entertainment studio founded in 2021 by YouTube strategist Matt Gielen to acquire and scale brand-friendly YouTube channels. Its 2021 acquisition of React Media (the Fine Brothers’ network, incl. the 20M-subscriber REACT channel) was its flagship deal. Itself acquired by Brat TV in 2024 to form the ZATV roll-up.

Private investment firm focused on early growth and middle-market investments in transformative technology, media and growth-oriented platforms. In April 2024 it provided a nine-figure strategic growth investment to Dude Perfect, reported at between $100M and $300M.

Global growth-stage investment firm (formerly Falcon Edge Capital) investing across internet, consumer and technology sectors. Led the ~$300M Series C into MrBeast’s Beast Industries in 2024 — a venture-capital growth round, with founder Jimmy Donaldson retaining a majority ownership stake.

Newly-formed creator-economy growth fund focused on sports-adjacent digital brands. Led the $45M March 2025 round into Good Good Golf alongside Manhattan West Private Equity, Sunflower Bank and Peyton Manning’s Omaha Productions. Founded by ex-YouTube executive Ben Grubbs and investment manager Brian Kabot.