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Spotter

Catalog licensing · Catalog licensing · Founded 2019 · Los Angeles, CA

Los Angeles-based media-tech company that licenses YouTube creators’ back catalogs — paying a lump sum in exchange for long-term ad-revenue rights on their existing videos. Channels themselves stay creator-owned. Has deployed over $980M to creators including MrBeast, Dude Perfect, Like Nastya and Colin & Samir. Hit a $1.7B valuation in a 2022 SoftBank-led round.

Website www.spotter.com ↗
Backed by SoftBank Vision Fund 2, Access Industries, HighPost Capital
Tracked channels 4
Sources

Channels

  • Colin & Samir

    youtube.com/@ColinandSamir ↗
    Catalog licensing Education

    Took funding from Spotter, whose model is catalog licensing — a lump-sum payment in exchange for long-term ad-revenue rights on the creator’s existing videos. The channel itself remains creator-owned; Spotter earns from the back-catalog revenue stream, not equity.

  • Like Nastya

    youtube.com/@LikeNastya ↗
    Catalog licensing Kids

    One of the largest Spotter catalog clients. Anastasia Radzinskaya’s English-language channel has 100M+ subscribers; Spotter licensed her video back-catalog for an upfront payment while the channel stays under Radzinskaya family ownership. Named alongside MrBeast and Dude Perfect as a flagship Spotter client.

  • The Try Guys

    youtube.com/@TryGuys ↗
    Catalog licensing Entertainment

    After leaving BuzzFeed in 2018 as the independent 2nd Try LLC, the Try Guys licensed their YouTube back-catalog to Spotter. 2nd Try continues to own and operate the channel and Second Try streaming service; Spotter holds rights to older ad-monetization revenue.

  • Deestroying

    youtube.com/@Deestroying ↗
    Catalog licensing Sports

    Former NFL/UFL kicker Donald De La Haye Jr. Named among Spotter’s core catalog clients alongside MrBeast, Dude Perfect, Like Nastya and The Try Guys. Channel remains creator-owned; Spotter licenses ad-revenue rights on existing content.