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HubSpot Media

PE · Private equity · Founded 2006 · Cambridge, MA

Media arm of the publicly traded CRM company HubSpot, built on its 2021 acquisition of The Hustle. In 2026 it began buying YouTube-first creator brands outright as an audience and customer-acquisition play: Starter Story (February 2026) and Futurepedia's 17-channel network (April 2026).

Website www.hubspot.com ↗
Founders Brian Halligan, Dharmesh Shah
Tracked channels 2
Sources

Channels

  • Starter Story

    youtube.com/@starterstory ↗
    PE Business 2026

    Pat Walls' founder-interview channel (~800K subscribers) and case-study database. Acquired by HubSpot Media in February 2026 as part of HubSpot's push to buy YouTube-first creator brands as a customer-acquisition channel.

  • Futurepedia

    youtube.com/@futurepedia_io ↗
    PE Tech 2026

    AI-tools directory and education brand with a network of 17 YouTube channels and 2.1M learners. Acquired by HubSpot Media in April 2026, two months after Starter Story.