Wonderloom Media

PE · Private equity · Founded 2026 · Los Angeles, CA

Digital-first creator-economy platform launched in July 2026 by former Wheelhouse chief strategy officer Ed Simpson, backed by Content Partners (the independent owner of interests in 800+ films and 3,000+ hours of TV). Formed to acquire and scale YouTube-native and creator-led content businesses; its first deal was true-crime channel Dr. Insanity.

Website www.contentpartners.com ↗

Founders Ed Simpson

Backed by Content Partners

Tracked channels 1

Sources

PR Newswire — Content Partners and Ed Simpson launch Wonderloom Media ↗
Deadline — Wonderloom Media / Dr. Insanity ↗

Channels

Dr. Insanity
youtube.com/@DRinsanity ↗

PE Documentary 2026

One of YouTube's largest true-crime channels (5M+ subscribers, 1.3B+ views). Acquired in July 2026 as the first deal of Wonderloom Media, the creator-economy platform launched by ex-Wheelhouse CSO Ed Simpson with backing from Content Partners. Terms undisclosed.