Electrify Video Partners
London-based creator-economy investment firm taking majority stakes in long-form, informative YouTube brands. Portfolio includes Veritasium, Fireship, Simple History, Mentour Pilot, Astrum, fern and Simplicissimus. European PE fund Capital D became the first institutional equity investor in September 2023 with an $85M package; Forbes reported in August 2026 that Electrify has raised ~$185M in equity plus a $40M debt facility, with ~$30M revenue in 2025. In June 2026 it took its first minority, non-YouTube-native stake, in AI newsletter The Rundown.
Channels
Veritasium
youtube.com/@veritasium ↗PE Science 2023In May 2023 Electrify Video Partners (a London creator-economy investment firm backed by CapitalD) completed a majority investment in Derek Muller’s Veritasium business.
Fireship
youtube.com/@Fireship ↗PE Tech 2024Electrify Video Partners partnered with Fireship founder Jeff Delaney in 2024 to develop new content and expand the Fireship brand across platforms.
Simple History
youtube.com/@SimpleHistory ↗PE HistoryOne of the channels Electrify Video Partners invested in between 2023 and 2024 as part of its informative/educational creator portfolio.
Mentour Pilot
youtube.com/@MentourPilot ↗PE AviationAviation channel by Petter Hörnfeldt. Part of the Electrify Video Partners creator portfolio.
Mentour Now!
youtube.com/@MentourNow ↗PE AviationSister channel to Mentour Pilot. Part of the Electrify Video Partners portfolio.
Astrum
youtube.com/@AstrumSpace ↗PE ScienceSpace & astronomy channel. Listed in the Electrify Video Partners creator portfolio.
fern
youtube.com/@fern-tv ↗PE DocumentaryMini-documentary channel. Part of the Electrify Video Partners creator portfolio.
Simplicissimus
youtube.com/@Simplicissimus ↗PE EducationGerman explainer channel. Acquired by Electrify Video Partners — the deal drew debate in German media about PE ownership of creator brands.
Improvement Pill
youtube.com/@ImprovementPill ↗PE EducationSelf-improvement animation channel. Listed in the Electrify Video Partners creator portfolio.
The Rundown AI
youtube.com/@TheRundownAI ↗VC Tech 2026AI news brand founded in 2023 by Rowan Cheung, with 2M+ newsletter subscribers and ~1.5M social followers. In June 2026 Electrify announced a strategic minority stake — its first non-YouTube-native investment — with Cheung staying on as CEO with full editorial control.
SpitBrix
youtube.com/@SpitBrix ↗PE Entertainment 2022LEGO-set deconstruction and history channel (~1M subscribers). One of Electrify's earliest investments (2022) and a listed portfolio brand.
The Fizzy Show
youtube.com/@TheFizzyShow ↗PE Kids 2023Puppet-led kids entertainment channel (~5.5M subscribers). Electrify took a stake in the two Fizzy puppet channels, which Kidscreen reported at ~10M combined subscribers.
Fizzy Fun House
youtube.com/@FizzyFunHouse ↗PE Kids 2023Sister puppet and story channel to The Fizzy Show (~3.6M subscribers), part of the same Electrify investment.