Electrify Video Partners
London-based creator-economy investment firm taking majority stakes in long-form, informative YouTube brands. Portfolio includes Veritasium, Fireship, Simple History, Mentour Pilot, Astrum, fern and Simplicissimus. European PE fund Capital D became the first institutional equity investor in September 2023 with an $85M package.
Channels
Veritasium
youtube.com/@veritasium ↗PE Science 2023In May 2023 Electrify Video Partners (a London creator-economy investment firm backed by CapitalD) completed a majority investment in Derek Muller’s Veritasium business.
Fireship
youtube.com/@Fireship ↗PE Tech 2024Electrify Video Partners partnered with Fireship founder Jeff Delaney in 2024 to develop new content and expand the Fireship brand across platforms.
Simple History
youtube.com/@SimpleHistory ↗PE HistoryOne of the channels Electrify Video Partners invested in between 2023 and 2024 as part of its informative/educational creator portfolio.
Mentour Pilot
youtube.com/@MentourPilot ↗PE AviationAviation channel by Petter Hörnfeldt. Part of the Electrify Video Partners creator portfolio.
Mentour Now!
youtube.com/@MentourNow ↗PE AviationSister channel to Mentour Pilot. Part of the Electrify Video Partners portfolio.
Astrum
youtube.com/@AstrumSpace ↗PE ScienceSpace & astronomy channel. Listed in the Electrify Video Partners creator portfolio.
fern
youtube.com/@fernTV ↗PE DocumentaryMini-documentary channel. Part of the Electrify Video Partners creator portfolio.
Simplicissimus
youtube.com/@Simplicissimus ↗PE EducationGerman explainer channel. Acquired by Electrify Video Partners — the deal drew debate in German media about PE ownership of creator brands.
Improvement Pill
youtube.com/@ImprovementPill ↗PE EducationSelf-improvement animation channel. Listed in the Electrify Video Partners creator portfolio.