Mythical Ventures
The venture arm of Rhett & Link’s Mythical Entertainment (originally launched in 2021 as the Mythical Creator Accelerator). Makes minority equity investments in creator-owned and -led media businesses. Portfolio includes Jarvis Johnson (2021, the fund’s first deal), Daniel Thrasher (2022) and The Sorry Girls (2023). In December 2024 Mythical led an $82.5M consortium (with Soros Fund Management, Crooked Media and Sean Evans) to buy First We Feast / Hot Ones from BuzzFeed.
Channels
The Sorry Girls
youtube.com/@TheSorryGirls ↗VC Entertainment 2023DIY/lifestyle channel by Kelsey MacDermaid and Becky Wright. In August 2023 Mythical Ventures (the venture arm of Rhett & Link`s Mythical Entertainment) made what it described as its largest single creator-equity investment to date, taking a minority stake.
Jarvis Johnson
youtube.com/@jarvis ↗VC Entertainment 2021Commentary YouTuber. First portfolio investment of Rhett & Link’s Mythical Creator Accelerator fund — a minority equity stake in Johnson’s creator business, made in 2021.
Daniel Thrasher
youtube.com/@DanielThrasher ↗VC Entertainment 2022Comedy/music channel. Took a minority-equity investment from Mythical Ventures in April 2022 — the fund’s second creator-equity deal.
First We Feast (Hot Ones)
youtube.com/@FirstWeFeast ↗PE Entertainment 2024Home of the Hot Ones interview show. In December 2024 a consortium led by Mythical (Rhett & Link) with Soros Fund Management, Crooked Media and host Sean Evans bought First We Feast from BuzzFeed for $82.5M.